About the Brand🪽
...Y2K called...☎️... We answered in Pink 💅🏻
We’re not just a brand, we’re the afterparty!
Derived from the golden glory of the Y2K era, shining in unapologetic glam, we exist for the angels bringing that main character energy; who turn heads, break hearts, and because Y2k wasn't ever about being basic.
Our mission is to celebrate hyper-femininity, self-expression, and the kind of confidence that comes in hot pink. Whether you're in lashes at 3 AM, or low-rise baggy jeans with no regrets, we make fashion for the fearless, because theres no such thing as being, 'too much'.
👑 Our core Brand Values 🪽
This is who we are, and what we believe in, (besides long lashes & loud music. 🤘🏻) This is the glam code we live by, here are our pretty principles we won't back down from.
1. Individuality:
it's our ethos.
We celebrate who we are, expressing our true, authentic selves without compromising the raw beauty of each individual; yes babe even our imperfections; as they are what makes us unique!
2.Inclusivity:
Fashion is for everyone!
Irrespective of size, shape, background or who you vote for, Y2K Angel creates inclusive fashion. Where all females, from kids, teens & adults, can find styles and sizes to fit their uniqueness.
We create a safe space with no discrimination, and a megaphone for diverse voices, cultures and experiences to be reflected in both our designs and 'The Glam Fam' community.
We're here to hype each other up, not tear each other down. No gatekeeping, just good vibes and even better outfits.
03.Innovative
Nostalgia:
We believe in the sentimental power of nostalgia to reconnect us to forgotten gems of our memory archives which also inspires strength in the present.
04. Empowerment:
Through fashion, as fashion isn't just about looking good, it's about feeling good & self expression.
Our clothes arn't just cute, they carry a message; of freedom, of ownership of femme energy that fights back. 👊
The early 2000's were a time of bold transformations & defiance, we channel that energy into creating products that make you feel empowered to reclaim your confidence, your voice & your future.
Y2K Angel encourages the free-flowing expression of creativity. Be it through fashion, music or personal style, we encourage our community to experiment, create and reinvent themselves. our collections reflect this ethos, fusing bold cuts, colours & designs that allow endless personal interpretation.
💖Your mental health matters to us 💖
Individuality plays a vital role in self-esteem & overall mental well being. Understanding the interplay between individuality & mental health, can help keep our minds healthy. Societal pressures can stifle individuality, thats why Y2k Angel is a cultivated environment, where it's embraced and celebrated to be unapologetically you!
Brand Values & Sustainability:🪽
We may look high-maintenance, but our values are low-impact 🌍. Cute clothes, kinder choices, because saving the planet is hot."
💖Cute, but with a conscience!🪽
We make fashion that turns heads, without polluting the planet. Y2k glam with a low environmental impact is the vibe.
We prioritise quality over quantity, using 100% cotton garments when it comes to our T-shirts and hoodies. Organic Cotton in the baby range, with no nickel used in the fabric dyes, to reduce pollution and landfill waste.
We believe you can be a baddie and make better choices. Y2k Angel is all about ethical sourcing, small batch drops & not over producing, because fast fashion is so last season.
We use recycled card in our packaging, and compostable stickers, our packaging is recyclable, materials thoughtful and our vibe is always eco, sustainable chic.
Y2k Forever, landfil never! Every piece is made to slay, love and be worn again & again. We love a glow up especially from deadstock, and recycled fabrics. Giving forgotten materials their main character moment - thats our thang!
Looking good feels better when it's guilt free. We prioritise fair labour practices & transparent supply chains, because
karma is real babe.
Philosophy of the Brand
Were pretty on the outside, and punk at the core, were rewriting the rules in glitter ink, Y2k Angel
isn't just the colour pink, it's a personality, a philosophy and a full blown lifestyle.
Loyalty & Trust
At Y2K Angel, we don’t just sell clothes and lashes, we build relationships. Whether you're shopping, sharing feedback, or sliding in our DM'S with a question, it matters to us. No bot replies, no ghosting no attitude. Were listening & responding as real people, with real care. Our community isn't just a customer base, it's a glam fam. We've got you covered always.
Customer service & care isn't an afterthought, it's the core of who we are. Expect fast replies, kind support, and honest updates. We treat every message like it's from our bestie, if it matters to you, it matters to us.
Loyalty isn't transactional, it's earned and we are here to earn it everytime. 🤗
From honest ethical, product drops to consistent premium quality, we keep it real so you keep coming back. We’re not just growing a customer base, we’re building a glitter-drenched girl gang where loyalty goes both ways. When you shop with us, you’re family.
We don’t just sell lashes, we build lasting bonds. Our community knows we show up with the real deal: Timeless products and promises you can count on. Whether it’s your first lash haul or your fiftieth, Y2K Angel is your ride-or-die for quality, consistency, and fierce loyalty.
Responsibility
We see 'Responsibility' as our ability to respond, We believe looking iconic shouldn't come at the planet’s expense. That’s why Y2K Angel apparel & beauty is committed to cruelty-free, vegan lashes and ethically sourced materials, with no compromises, no shady stuff.
We glam responsibly, packaging with care, and working with partners who align with our values. Because being a baddie means showing up for the world too.
We are not perfect, but we are real about progress. Responsibility doesn't cancel style, it upgrades. We are constantly researching ways to improve our practices even further ensuring we do our bit to keep things sustainable, ethical and ALWAYS cruelty free.
Self Expression
Self expression is the bridge between individuality and empowerment. We encourage this in our products as it enables people to be their true authentic self, fostering a sense of identity, confidence and empowerment.
In addition, this also aids mental health and well being, that is something we like to keep at the forefront of our core values.
We love to see how you rock our Lashes and Garms, so tag our handle in your posts and use the hashtag #️⃣TheglamFam.